Full time graphic design and loving it!
Linda at EDC approached me in 2007 about going back to EDC as a production manager. Initially I resisted, having experienced a "career change" earlier that didn't work out as planned. Eventually her persistence wore me down and in late 2009 decided to give it a go. Whilst it was more successful than my stint at AppleCentre (and it gave me a great opportunity to freshen up my production knowledge) I still missed the creative side of the business.
Whilst the change offered by AppleCentre Adelaide was good, I’ve got CMYK in my blood (I think it’s 0C 100M 96Y 28K). Anyway I decided to go back to design/advertising - the thing I’m best at. That's what I'm doing right now and what I'd love to be doing for you.
They say a change is as good as a holiday and this was a change. After some twenty years in the advertising/graphic design industry I decided to take a “sabbatical” and try my hand at something different. I had many roles at ACA, from Masters of Media sales consultant to service manager (a ‘hands on’ one as well - I successfully completed Apple’s Service and Configuration Certificates) to purchasing and general administration manager.
In addition I designed and constructed a number of database systems to manage purchasing and accounting as well as stock inventory and sales reporting. In all, my time at ACA was invaluable. I learned a lot about retailing and - as it has been described many times - advertising is just salesmanship in print.
EDC was my most recent full-time, salaried position as a designer/art director and encompassed a wide variety of other roles... too many to describe here in detail but including studio manager, IT manager and occasional account executive.
Towards the end of my most recent freelancing stint I was working almost exclusively for Andrew Robertson Advertising so, when I was offered the position of Art Director at RLB (the result of the merger of Andrew Robertson with Leo Burnett), it just seemed a logical thing to do. It also offered me some financial security as I had recently started a family.
The agencies I worked for included Them Advertising, Edwards Advertising, O’Brien McGrath, Andrew Robertson Advertising and Wundermann Cato Johnson. I also spent 12 months in partnership with a previous partner; David Anderson. David and I started a company called Next Marketing - a marketing consultancy with an emphasis on direct marketing that enjoyed considerable success.
It was at Them Advertising that I was introduced to the Macintosh. The Mac was great because it gave me the ability to see a job through from start to finish, exercising complete control all the way. It was probably this new-found flexibility that enticed me to try freelancing again.
Jeffries Advertising was my first adventure in advertising. They were one of my major clients at AD&A and when they were ready to appoint their own Art Director they approached me to fill the position. I’d had five years with AD&A (along with all the responsibilities of being a partner in a design studio) and I thought it was a good time for a change.
John Draper and David Anderson were working together when John offered me some freelance work just after leaving art school. Three months later I was a partner in a fledgling design studio, Anderson Draper & Associates. At our peak we employed twelve people and were one of Adelaide’s leading design studios.
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